how to get a job in advertising (part 2)

Once you've identified the ad agencies you'd "give anything to work for" (Step 1 in yesterday's post), find a memorable way to express that feeling.

BODY COPY AS SEEN THROUGH MY LOUPE: Okay, part of me wants to go to Fallon. But an even bigger part of me wants to be at Chiat. So if you'd like to see my work, give me a call and I'll be happy to hop right over. Mark Slatko, Copywriter

Before Jelly Helm was famous, he was sending prospective employers mailers like this.

A week after mailing this to Ron Anderson (he's the guy who taught Fallon and McElligott everything they know), I was working for him.

Remember, you're not the only person looking for a job. Which is precisely the reason you have to set yourself apart from the rest of the pack.

Tomorrow: Just a few more examples to help inspire you.

how to get a job in advertising

I'm not looking for a job in advertising, but if I were, here's how I'd go about it:

1. Make a list of the top three (or five or ten) companies I want to work for;
2. Create a separate resume and cover letter for each;
3. Send;
4. Follow-up.

Assuming you've successfully completed the first three steps, here's what you should know about step 4: Do not call -- I repeat -- DO NOT CALL the prospective employer and say, "I sent you my resume. I'm calling to ask if you received it." (It's a waste of your time and theirs.)

Instead, consider doing something unexpected. Something unconventional that will help set you apart from all other job hunters.

"Like what?," you might ask. To which I'd reply, "Something like this."

Yes, she landed a copywriter job.

Art director’s mailer to Chiat/Day.

One frustrated copywriter’s approach.

Tomorrow, three more examples to help inspire you.